<aside> 👋

Hi, I’m Laura!

This page is a personal project created as a strategic challenge. It was neither commissioned by nor is affiliated with Playtronica. Its purpose is to demonstrate my creative thinking and strategic abilities.

Thank you for taking the time to explore my work. I hope you enjoy it!

Now dig in.

</aside>

<aside>

Brand Overview

</aside>

Playtronica is a dynamic community and startup composed of artists and engineers dedicated to creating innovative interactive music experiences through devices and installations. Founded in 2013, the company initially focused on hosting music workshops for children and performing at festivals. In 2016, Playtronica introduced the Playtron device, which enabled users to create music by interacting with conductive objects. In 2018, they launched the TouchMe device, allowing users to generate music through touch on the skin. Most recently, in January 2025, they released the Biotron, a device that enables music creation through the electric changes in plants.

Over the years, Playtronica has continued to grow, pushing the boundaries of music technology with fun and inventive products. The company’s social media presence on platforms like Instagram, TikTok, YouTube, and Facebook showcases a wide array of creators interacting with their products, contributing to a fun, approachable, and diverse brand personality. This relaxed, creative vibe, combined with a strong brand identity, establishes Playtronica as a reliable and forward-thinking creative tech brand without compromising its authenticity.

<aside>

Creative Strategy & Concept Ideation

</aside>

https://www.loom.com/share/6a747f0e382f4f96ae5a7da31cfac743?sid=fdd37da0-4399-4153-8750-c3e2e5ba5387

My Creative Process

<aside>

3 Killer Video Concepts

</aside>

Playtronica’s New Viral Content:

<aside>

The Killer ✨PRODUCED✨  Concept

</aside>

See the produced concept here!

**** This project was originally created for a specific job assessment and has since been adapted for use in my portfolio. Some elements have been modified to better reflect its purpose as a showcase of my strategic thinking and creative abilities.